Meet the LBP Team
Laura Piro
President and Founder of LBP Insurance,
Laura Piro, President and Founder of LBP Insurance, began her journey in the insurance industry at just 16 years old. Raised in Medford, MA, and the daughter of Emilio and Lina, both immigrants from Italy, Laura learned the importance of hard work, perseverance, and caring for others early on. These values have shaped her professional life and fueled her success in an industry that has seen many changes over the past 25 years.
Throughout her career, Laura has weathered the ups and downs of the insurance industry. She’s adapted to the evolving market, ensuring her agency stays aligned with new regulations while offering top-tier carriers and exceptional customer service.
Laura’s vision for LBP Insurance is clear: provide exceptional customer service, offer valuable and affordable products, and ensure a deep knowledge of the insurance industry. She believes that relationships, integrity, and loyalty are everything. As a result, she has earned the trust and respect of her employees, clients, and the carriers she represents. Her business is built on deep-rooted referrals, and she takes pride in ensuring that each client receives the time, attention, and service they deserve. Her unwavering dedication to streamlining operations and staying educated on industry shifts has been a cornerstone of her agency’s success.
In addition to her professional achievements, Laura is deeply committed to giving back to her community. She is an active Board Member of the Reading Chamber of Commerce and a member of the Revere Chamber of Commerce. Volunteering her time and contributing to the communities she serves is something Laura holds dear.
Outside of work, Laura is a proud mother to two beautiful children, Ella and Vincent, as well as her beloved fur baby, Rocky. Living in Medford allows her to stay close to her family, especially her mom, and enjoy the time they share. When she’s not working or volunteering, Laura loves spending time with her loved ones and friends who she considers family. Her favorite activities include cooking, entertaining, traveling, and golfing—passions that help her enjoy life to the fullest.
Laura’s dedication to her agency, her clients, and her community truly sets her apart as a leader in the insurance industry.